Omnes et al. support €5m AB Tasty round

Omnes is understood to have provided around half of the series-A round. In September 2014, Kima Ventures and XAnge Private Equity invested €1.1m to acquire minority stakes in AB Tasty.

The first funding round was aimed at enabling the company to accelerate growth in Germany, the UK, Spain and Italy. This latest round has been earmarked to finance AB Tasty's R&D efforts, while maintaining a focus on international expansion and the development of mobile-specific products.

To that end, AB Tasty intends to expand its team in 2016, while the opening of new offices abroad is forecast for 2017.

Company
Founded in 2011, AB Tasty is a software-as-a-service application that enables e-marketers to optimise their websites and conversion rates without technical knowledge by running A/B tests and personalising their customer experience.

The firm is based in Paris and currently employs 65 staff. It claims to have experienced a 100% growth rate every year since inception. Its clients include Cdiscount, Showroomprivé, Carrefour, Pierre & Vacances and ITV.

People
Omnes Capital – Xavier Brunaud (investment director).

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• Topics
• Expansion
• France
• Technology
• France
• Omnes Capital
• XAnge Private Equity
• Venture