Alven's JolieBox gets first UK bolt-on
French online cosmetics retailer JolieBox, backed by Alven Capital, has acquired UK-based competitor Boudoir Privé.
The add-on closely follows a €1m round of fundraising in October, led by French VC Alven Capital. No additional equity was injected to finance the deal, which is understood to be valued at less than €1m.
The group will operate under the JolieBox brand in both France and the UK.
Founded in 2011, Paris-headquartered JolieBox is an online retailer of "beauty box" products. For a flat fee of €13, subscribers receive a box containing four to six miniature beauty products every month including body care, skincare, hair care, fragrances and makeup. London-based Boudoir Privé offers a similar service to the UK market.
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