Omnes et al. inject $4m into ividence

The fresh capital will allow ividence to keep building up its presence in the US, where it already employs 11 staff across two offices in San Francisco and New York.

Company
Founded in 2008, ividence has developed a stand-alone email ad exchange using behavioural targeting. The company monetises more than 50 million email addresses in France and in the US; it manages in excess of 3,000 campaigns a month.

Paris-based ividence generated a €925,000 turnover in 2011, triple the revenues posted for 2010.

People
Xavier Brunaud and Antoine Colboc led the deal for Omnes. A Plus was represented by Jean-Michel Pimont and Alice Besomi.

Advisers
Equity – Jones Day, Charles Gavoty, Anne Kerneur (Legal); Ernst & Young, Emmanuel Picard, François Poncet (Financial due diligence).
Company – Chausson Finance, Sabine Fillias (Corporate finance); Morgan Lewis & Bockius, Olivier Edwards, Laurence de Tinguy (Legal).

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