ISAI invests €1.25m in StickyADStv

This is the sixth investment for ISAI's maiden fund, which closed on €35m in 2010.

ISAI met the company's management around ten months ago and was attracted by its multi-screen strategy, as well as the online video market's potential for monetisation. The investment will go towards supporting StickyADStv's ongoing R&D effort.

Company
Established in 2009, StickyADStv is an online advertising agency focusing on video content. It offers its clients a variety of advertising opportunities associated with video content on media websites.

The Paris-based business currently employs 11 staff.

People
Jean-David Chamboredon, Jean-Claude Boulet and Cyril Vermeulen worked on the deal for ISAI; Boulet and Vermeulen will join the company's board following the investment.

Advisers
Equity - Gide Loyrette Nouel, Pierre Karpik, Savéria Laforce (Legal); 2C Finance, Frank Chuffart (Corporate finance).
Company - Baker & McKenzie, Antoine Caillard (Legal).

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