Aurinvest leads €2m series-A round for Azalead Software

The capital deployed comes from Aurinvest's Capital 3 Fund, a €22m early-stage vehicle that targets investments in the life sciences, energy, environment, communications and technology sectors. Since its launch in January 2011, the fund has provided growth capital to businesses including biotechnology firm Pathoquest.

According to Aurinvest, the deal was initiated through technology advisory firm Ader Finance, which intermediated the round. Of particular interest was the company's strong turnover and EBITDA performance, according to Aurinvest.

The management of Azalead Software, who also took part in the investment, will dedicate the funds to the expansion of the company's ad-identifying software.

Company
Based in Paris, Azalead Software was founded in 2013 by Nick Heys and Hervé Paolini. Its B2B-oriented marketing automation software works in integration with sales and marketing applications such as Salesforce.com and Microsoft Dynamics. Through the use of proprietary algorithms and pattern learning, Azalead's platform allows sales representatives to monitor web traffic on company websites and notifies them about incoming key accounts.

The company claims more than 500 companies have so far have used the software to accelerate sales.

People
Aurinvest was represented by managing partner Geoffroy Bragadir. Nick Heys is the co-founder and CEO of Azalead.

Advisers
Company – Ader Finance (Corporate finance).

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