Elaia and Isai back tinyclues

The fresh capital will be used by tinyclues to develop the technical and functional aspects of its software-as-a-service (SaaS) product, as well as accelerate further commercialisation of the platform.

Isai CEO Jean-David Chamboredon said in a statement that the venture capital firm discovered tinyclues via the staff of French e-commerce site PriceMinister, which uses tinyclues' platform. PriceMinister was backed by 3i in February 2005, when Chamboredon was still acting as the firm's head of French venture capital, according to unquote" data.

Company
Founded in 2010, tinyclues is based in Paris and employs 12 staff. The company develops a big data predictive SaaS platform for marketers. The platform uses algorithms to search for correlations in high volumes of raw data, designed to allow for more specific and niche marketing by picking up on low frequency patterns.

According to tinyclues, its clients use its platform to identify the top consumers of a specific product and send targeted newsletters. The company also claims that the use of its product can increase revenues by 30%.

The company's SaaS product became commercially available in January this year, following a decade of research and development.

People
David Bessis and Jakob Haesler are the founders of tinyclues. Isai CEO Jean-David Chamboredon led the deal for the firm, while partner Xavier Lazarus and analyst Sébastien Derhy represented Elaia.

Advisers
Equity – 2C Finance, Frank Chuffart (Corporate finance); Morgan Lewis, Olivier Edwards, Mathias Grolier, Paul Jourdan-Nayrac (Legal).
Company – August & Debouzy, Julien Wagmann, Benoît Robert (Legal).

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• Topics
• France
• Technology
• Expansion
• France
• ISAI