Meltygroup raises €10.5m from Jaina et al.

Jaina was joined by a number of entrepreneurs including Patricia Barbizet, CEO of holding Artémis and soon to be member of Meltygroup's advisory board.

Previous investors Serena Capital and Bouygues Telecom Initiatives took part in the deal as well. They backed previous rounds for the company, such as a €3.6m injection by Serena and Jaina founder Marc Simoncini in September 2012.

At the time, the business announced the capital would back its plans to take its broadcasting offer worldwide. By the end of 2012, Meltygroup had launched in Italy, Spain and Brazil and released print magazine for students meltyCampus and adventure sports-themed website meltyXtrem.

Having reportedly doubled its web traffic figures since 2012, Meltygroup will look to push growth in key European markets such as Spain, Italy, Germany and the UK. There are plans to bolster its sales teams to help monetise new formats such as real-time series SnapTrip and the broadcasting of Basketball University League.

Company
Founded in 2008, Paris-headquartered Meltygroup broadcasts online content that targets an audience in the 18-30 age range. The business operates specialised channels and outlets meltyCampus, meltyXtrem, meltyStyle, meltyFood, meltyBuzz, meltyFashion and meltyDiscovery, among others.

According to its figures, 22.4 million unique visitors browse its products in France, while 13.8 million do so for content produced abroad. The business reportedly generated €6.5m in sales in 2014, with plans to drive this up to €7.5m in 2015.

People
Jaina Capital was represented by its founder Marc Simoncini.

Advisers
Equity - Clipperton Finance (Corporate finance); Gide Loyrette Nouel (Legal); Ernst & Young Transaction Services (Financial due diligence).
Company - Kahn & Associés (Legal).

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