Seventure et al. inject €900,000 in Tigerlily

The investors believe advertisers will increasingly turn to social media such as Facebook going forward. Having contacted several of Tigerlily's exisiting clients, they were convinced that its platform was already well positioned to benefit from this trend.

Company
Paris-based Tigerlily is an online media agency founded in 2010. It allows advertisers to acquire, engage and monetise their customers on social media. Its platform is used by more than 10,000 brands, including large clients such as Orange, Disney, Yves Saint Laurent and Universal.

People
Olivier Protard worked on the transaction for Seventure Partners. Jean-Noël Grandval represented Seed4Soft. Matthieu Chéreau is CEO of Tigerlily.

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• Seventure (SPEF)