
Activa’s Primavista completes bolt-on
Primavista, a maternity and school photography company backed by Activa Capital, has bought Secret de Polichinelle, an internet company focusing on wedding and birth announcement services.
The acquisition extends the range of products the firm offers and expands its footprint in e-commerce.
Activa bought Primavista from LFPI Gestion in November 2011. LFPI reinvested as part of the transaction to secure a minority stake.
Company
Founded in 1997 and based in Saint-Germain-en-Laye, Secret de Polichinelle offers personalised birth and wedding announcement cards and direct marketing services. The company owns the sites www.naissance.fr and www.faire-part.com.
People
Christophe Parier is a partner at Activa Capital and led the deal alongside Grégory Fradelizi and Pierre Chabaud.
Advisers
Acquirer - Altana, Mathieu Rambaud, Jean-Guy de Ruffray (Legal); Constantin, Thierry Billac, Olivier Thomas (Financial due diligence); Reedsmith, Emmanuel Vergnaud, Mickael Levi, Charlotte Hazan (Corporate finance); Neovian Partners, Patrick Richer, Khadija Oudrhiri (Strategic due diligence).
Company - Aelios Finance, Véronique Roth, Eric Félix-Faure (Corporate finance); Godet Gaillard Solle Maraux & Associés, Marc Baffreau, Sandra Matas (Legal).
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