Activa's Primavista completes bolt-on

The acquisition extends the range of products the firm offers and expands its footprint in e-commerce.

Activa bought Primavista from LFPI Gestion in November 2011. LFPI reinvested as part of the transaction to secure a minority stake.

Company
Founded in 1997 and based in Saint-Germain-en-Laye, Secret de Polichinelle offers personalised birth and wedding announcement cards and direct marketing services. The company owns the sites www.naissance.fr and www.faire-part.com.

People
Christophe Parier is a partner at Activa Capital and led the deal alongside Grégory Fradelizi and Pierre Chabaud.

Advisers
Acquirer - Altana, Mathieu Rambaud, Jean-Guy de Ruffray (Legal); Constantin, Thierry Billac, Olivier Thomas (Financial due diligence); Reedsmith, Emmanuel Vergnaud, Mickael Levi, Charlotte Hazan (Corporate finance); Neovian Partners, Patrick Richer, Khadija Oudrhiri (Strategic due diligence).

Company - Aelios Finance, Véronique Roth, Eric Félix-Faure (Corporate finance); Godet Gaillard Solle Maraux & Associés, Marc Baffreau, Sandra Matas (Legal).

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• Topics
• France
• Technology
• Expansion
• France
• Activa Capital
• Acquisition finance