Idinvest and Ventech in €6.6m series-A for Botify

According to Botify, the funds will be allocated to new hires, product development and a push for international expansion.

The software company reports having attracted 300 customers across 30 countries since inception. The list includes e-commerce players such as Decathlon; media groups Axel Springer and Time Inc; and online travel specialists Expedia and BlaBlaCar.

As part of the agreement, Idinvest partner Benoist Grossman and Ventech partner Claire Houry will both join Botify's board.

The deal, announced a week after Idinvest hired Emmanuelle Pierret as an investment director, represents its second foray in the marketing software segment in the space of a month, according to unquote" data. In mid-January, the investor led a €4.5m round for startup Azalead alongside previous backer Aurinvest.

Company
Founded in 2012, Botify develops a platform that aims to boost online and mobile traffic for digital marketing clients by improving performance at the website and SEO level. Headquartered in Paris, the business operates additional offices in London and claims to service 300 customers across 30 countries.

People
Idinvest – Benoist Grossman (partner).
Ventech – Claire Houry (partner).
Botify – Adrien Menard (co-founder, CEO); Thomas Grange (co-founder, chief technology officer).

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• Topics
• Expansion
• Technology
• France
• France
• IDInvest Partners (AGF Private Equity)
• Venture