AXA PE invests in KRDS

The equity ticket – in the €2-5m range – was provided by the Innovation & Growth funds. AXA PE sourced the deal directly.

The GP was attracted by KRDS' market knowledge and expertise, as well as the quality of its management team. The fresh capital will allow KRDS to expand in the French social networking market, hire extra staff and look at international growth opportunities.

Company
Founded in 2008, KRDS develops social media applications for businesses. Since inception, it has completed in excess of 300 campaigns for more than 100 international brands including Coca-Cola, Renault and Electronic Arts.

The Paris-based business currently employs more than 50 staff. Its turnover remains confidential, but KRDS was said to be already profitable.

People
Antoine Lacourt led the deal for AXA PE. Thomas Jestin is co-founder and managing director of KRDS.

Advisers
Equity – Gide Loyrette Nouel, Pierre Karpick (Legal); Fiduciaire Leydet, Didier Amphoux (Financial due diligence).
Company – Joffe & Associés, Thomas Saltiel (Legal).

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• Topics
• France
• Expansion
• Media
• France
• Axa Private Equity