Siparex invests €1m in VitrineMedia

The GP contributed to VitrineMedia's capital increase via the Siparex Proximité Innovation family of funds, which focus on smaller investment opportunities. The capital increase was handled by corporate finance firm Altrio.

The business will use the fresh capital to bolster its logistical infrastructure and its team, with a view to drive exports and target new markets.

Company
Established in 2007, VitrineMedia set out to adapt the back-lit signs usually found in bars to be used by real estate agencies for advertising. The company has since then been developing its LED-based technology to offer a range of products targeting several industries.

Saint-Denis-based VitrineMedia employs around 20 staff and generates a €3.5m turnover. It has been profitable since inception, according to Siparex.

People
Sébastien Boulard and Pierre Martin worked on the deal for Siparex. Thibault Guillaume and Benjamin Champagne are co-founders of VitrineMedia.

Advisers
Equity – YG Expertise et Finance, Yves Gauthier (Financial due diligence).
Company – Arago, Florian Guais, Lorenzo Barresi (Legal); Altrio, Patrick Velut (Corporate finance).

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• Topics
• France
• Expansion
• Media
• Siparex
• France