Alven et al. inject €1m into JolieBox

Alven invested via the Alven Capital III vehicle, which closed on €100m in 2007. It approached the company directly.

The venture house was impressed at how quickly JolieBox established its business model since inception earlier this year, its rapidly expanding customer community and the support it enjoys from high-end cosmetics brands.

The fresh capital will be used to finance JolieBox's European expansion.

Company
Founded in 2011, JolieBox is an online retailer of "beauty box" products. For a flat fee of €13, subscribers receive a box containing four to six miniature beauty products every month including body care, skincare, hair care, fragrances and makeup.

The Paris-based business currently employs around 20 people.

People
Jeremy Uzan led the deal for Alven. Quentin Vacher is CEO of JolieBox.

Advisers
Equity – Didier&Levy, Thierry Levy-Mannheim, Marguerite Le Guerer (Legal); Audixia, Aimery de La Rochefoucauld (Financial due diligence).
Company – Assya Corporate Finance, Pascal Mercier (Corporate finance); Grégoire Andrieux (Legal).

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• Topics
• France
• Consumer
• Expansion
• France