EdRCP makes first add-on to Béaba

Béaba owner EdRCP, alongside Béaba's management, injected further equity into the holding company Peek-a-Boo to finance the transaction.

EdRCP acquired a majority stake in Béaba from CIC Finance in December 2010, a deal that valued the company at around €100m.

Company
Established in 1989 and based in the Rhône-Alpes region, Béaba is specialised in developing and marketing babycare products spanning the meals, bathtime, sleeping and walking aspects of child rearing. Béaba's products are distributed in France, other European countries and the US, mainly through networks of specialised babycare stores. The company posted a €41m turnover for 2009 and employs 45 people.

Red Castle was established in 1992 and also specialises in baby-related products including buggies and products for new mothers. Based in Aix-En-Provence, the business employs around 40 staff. It posted a €12.7m turnover and €911,300 profit in 2010.

People
Hervé Fonta, Louis-Antoine Roullier and Marie Londero worked on the deal for EdRCP. Béaba's mezzanine lender Indigo Capital was represented by Monique Deloire and Guillaume Claire.

Advisers
Equity – Paul Hastings, Alexis Terray, Sébastien Crépy (Legal); Valentin Sekri Zerrouk, Jérôme Assouline (Tax); KPMG, Axel Rebaudières, François-Xavier Clerc (Financial due diligence).
Vendors – DC Advisory Partners, Nicolas Durieux, Audrey Favaro (M&A); Gatienne Brault et Associés, Gatienne Brault, Suzanne de Carvalho (Legal).
Management – Frieh et Associés, Michel Frieh (Legal).

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• Topics
• France
• Expansion
• Consumer
• France
• Rothschild & Cie
• Acquisition finance