
Idinvest leads €4.5m round for Azalead
French VC Idinvest has led a €4.5m funding round for Parisian marketing software company Azalead, together with the startup’s existing investors.
Previous backer Aurinvest re-upped for the round, having contributed more than half of the capital in Azalead's March series-A.
The latest round of funding will support Azalead's growth and help develop products to complement the company's existing portfolio.
Previous funding
In March 2015, Azalead raised a €2m series-A led by Aurinvest, which committed more than half of the round's capital through its Aurinvest Capital 3 fund. Several angel investors also contributed to the funding round.
Company
Based in Paris, Azalead is a B2B marketing software company founded in 2013. Azalead's platform allows sales representatives to target adverts by monitoring web traffic on company websites.
People
Benoist Grossmann is managing partner at Idinvest. Nick Heys and Hervé Paolini are the founders of Azalead.
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