CDC Entreprises et al. invest €7m in Compario
CDC Entreprises, Capitalaria, iSource Gestion and XAnge Private Equity have participated in a €7m funding round for French software-as-a-service (SaaS) firm Compario.
CDC committed €3m through FSN PME, the French state's €400m venture fund. The fund completed its first investment in March 2012, contributing €3m towards a €7m funding round for French telecoms firm E-Blink.
The fresh funding will support the growth of the firm through the improvement of its sales channels, and a heavier focus on innovation and R&D.
Company
Founded in 2004 and based in Paris, Compario has developed a cloud platform that aims to drive e-commerce sales. The platform provides potential buyers on an e-commerce site with personalised content, such as recommendations, discussions and a pre-filtered catalogue, to maximise the chance of a sale.
Compario's solution can be integrated into all aspects of a company's existing website, including payment platform and front end appearance, and adapted to match company branding.
Compario is used by around 150 online merchants in 20 countries.
People
Jocelyne Cerasais is an investment director at CDC and worked on the transactions alongside Véronique Jacq. Eric de La Bigne worked on the deal for Capitalaria, along with Didier Moret from iSource and Inès Sen at XAnge.
Advisers
Equity – Brunswick (Legal); 2C Finance (Financial due diligence).
Company – Baudin Dahan Nicolet (Legal); ASC Consulting (Corporate finance).
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