Entrepreneur Venture backs edjing

The fresh funding will allow edjing to continue its international expansion efforts, with a particular focus on the US and Asia, which currently represent 30% and 20% respectively of the app's market. The start-up also plans on using the funds to develop new apps for the music app industry.

Company
Founded in 2009, edjing is headquartered in Paris and employs 14 staff, but is currently recruiting to double that number. The company's edjing app is a freemium, cross-platform DJ app that pulls music from a device's local music library as well as Soundcloud, an online music distribution platform that allows artists to upload their original music, and Deezer, an online music-streaming platform.

The freemium app model means it is free to download but comes with in-app purchases for advanced features, in this case the option to purchase tracks and DJ sound packs.

The start-up's edjing app has been downloaded more than 10 million times, according to the company. It was released for iOS in 2012 and is now available in more than 170 countries on iOS, Android, Windows and Amazon.

People
Jean-Baptiste Hironde is the founder and CEO of edjing. Bertrand Folliet is an associate at Entrepreneur Venture. Deezer founder Marhely joined edjing's advisory board following the funding round.

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• Topics
• Expansion
• France
• Technology
• France