Midi Capital injects €1.5m into PBI

The investment is part of Midi Capital's Club Deal 2015, a retail vehicle investing in French SMEs. The programme has outlined a preliminary list of 29 French businesses it will be backing over the next few years. The group includes PBI, Bricorama, Le Pain Quotidien, Go Fitness and Cirpack, which received €3m from Midi and BPI France in July.

The stake to be held by Midi Capital was not disclosed, but reports in the French press placed it at 40%. The founders will retain control of the business, according to the same reports.

The injection will finance PBI's expansion plans across France. The cosmetics seller intends to focus more heavily on hairdresser products and add seven new sale points to its existing five in France. The move should double its current €6.7m revenues by 2020.

Company
PBI is a cosmetics franchise that services hairdressers, aestheticians, spa owners and other professionals in need of beauty products. Founded in 1997, the business is headquartered in Signes and currently runs sales points in Marseille, Avignon, Montpellier, Nice and Nantes. Together, the network generated €6.7m of turnover in 2014.

People
Bruno Rebibou is CEO at Probeautic Institut.

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• Topics
• France
• Expansion
• Consumer
• France
• MIDI Capital