Spanish bolt-on for Alven's JolieBox

The add-on follows a €1m round of fundraising in October 2011, and a first bolt-on in December with the acquisition of UK-based Boudoir Privé - no additional equity was injected to finance the latter.

Founded in 2011, Paris-headquartered JolieBox is an online retailer of "beauty box" products. For a flat fee of €13, subscribers receive a box containing four to six miniature beauty products every month including body care, skincare, hair care, fragrances and makeup. Glamourum offers a similar service to the Spanish market.

JolieBox has been growing at 50% per month since inception, according to Alven Capital.

 

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• France
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• Alven Capital