CAPE invests €1.5m in viavoo

CAPE was attracted by the experience of viavoo's management in the fields of content management and CRM (customer relationship management). It was also impressed by viavoo's capacity to secure large contracts with a variety of companies operating in a wide array of sectors.

The fresh capital will be used to strengthen viavoo's commercial presence in France and across Europe, develop its english-language platform and introduce new functionalities to its solution.

Company
Founded in 2009, viavoo develops and sells an array of social CRM and customer feedback analysis software solutions. The platform enables businesses to monitor all communication channels to extract and organise feedback from their customers. The Boulogne-Billancourt-based company employs around 15 staff.

People
Xavier Brunaud and Marine Huber led the deal for CAPE. Thierry Desforges is CEO of viavoo.

Advisers
Equity – Jones Day, Charles Gavoty, Anne Kerneur (Legal); Ernst & Young, Emmanuel Picard, François Poncet, Renaud Regnier (Financial due diligence).
Company – SB Avocats, Sacha Bénichou (Legal); Chausson Finance, Thibault Lougnon (Corporate finance).

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• Topics
• France
• Expansion
• Technology
• France
• Crédit Agricole Private Equity