SEB, Inventure lead SEK 44m series-A for Now Interact

The round also saw participation from existing investor Industrifonden, a Swedish VC backed by Sweden's government.

With the new capital in hand, Now Interact plans to expand into the US and make it the company's largest market, its CEO, Magnus Åström, said in a statement.

After the latest funding round, Industrifonden remains the largest single investor in Now Interact.

Previous funding
Now Interact first raised institutional capital in January 2014, when Industrifonden acquired a minority stake in the business as part of a SEK 5m early-stage round.

Company
Now Interact is a customer service business that leverages machine learning and artificial intelligence to improve the experience for customers of businesses employing Now Interact's services.

The company was founded in 2010 and uses AI applications to link digital and offline customer interaction channels by processing data in real time from sources such as online, contact centres, telesales and bricks and mortar locations.

Headquartered in Stockholm, the company has additional offices in London, Amsterdam and Palo Alto.

People
SEB Venture Capital – Ulf Lewander (investment manager).
Inventure – Timo Tirkkonen (partner).
Now Interact – Magnus Åström (CEO, founder).

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• Topics
• Expansion
• Technology
• Nordics
• Inventure
• SEB Venture Capital
• Sweden