Conor Venture et al. inject further $13.4m into Verto

The round also included investments by Steve Farella, the chair of MDC Media, and Steve Marshall, the CEO and founder of Invision. Other private backers included Tencent's Ben Feder, and Tom Glocer, a Morgan Stanley board member and former CEO of Thomson Reuters. According to a statement, a number of pre-IPO and growth-stage venture funds in Finland and the US also took part, although these backers remain unnamed.

Conor, Open Ocean and Finnish Industry Investment all took part in a previous $16.1m series-B round for Verto in 2016. That round was led by EQT's VC arm EQT Ventures and brought the total funding raised by Verto at the time to $23.9m. It was EQT Ventures' first investment since closing the inaugural EQT Ventures fund. EQT was not named as an investor in the latest round.

The Espoo- and New York-based company previously raised a two-part series-A in 2014, totalling $7.8m.

Company
Founded in 2013 in Espoo, but with offices in New York, San Francisco and London, Verto Analytics is an audience measurement tool developer for cross-platform analysis.

People
Verto Analytics – Hannu Verkasalo (CEO, founder).

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