Verdane backs The Humble Co

The company plans to accelerate its international expansion. In particular, The Humble Co sees growth opportunities in Europe and North America, as well as in Asian and South American markets where consumer interest for eco-friendly products is increasing.

The investment was made from the Nordic investor's ninth fund, Verdane Capital IX, which held a final close on the SEK 3bn hard-cap in July 2016.

Company
Founded in 2014 and headquartered in Stockholm, The Humble Co designs and markets eco-friendly personal hygiene products. It posted a turnover of €2.2m in 2017 and is expected to reach a turnover of €6m in 2018. The company's products are sold in 20 countries, with the largest markets being Germany, Sweden and Norway.

In addition to the Humble Brush, a toothbrush made from bamboo, The Humble Co has developed natural toothpaste and natural chewing gum, and is looking to broaden its product portfolio of eco-friendly personal hygiene products.

People
Verdane Capital – Frida Einarson (head of business development and IR).
The Humble Co – Noel Abdayem (CEO).

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• Topics
• Expansion
• Nordics
• Consumer
• Sweden
• Verdane Capital Partners