Adelis-backed Søgemedier buys MarkkinointiAkatemia

The acquisition was funded by a combination of debt and re-subscription from the group's shareholders, not including Adelis.

It is the fifth bolt-on the group has made since the acquisition of Søgemedier in February 2018, bringing total sales to approximately DKK 200m, Unquote understands. Equity for the initial transaction was drawn from Adelis Equity Fund I.

Adelis has expanded Søgemedier across the Nordic region since acquiring the Aarhus-based company and bolting on Stockholm-headquartered Defiso Media in June 2018.

Company
MarkkinointiAkatemia is a digital marketing company headquartered in Tampere, Finland. It was founded in 2013 and employed 80 people in 2017 when it generated sales of €4.3m, although 2018 sales could be double this figure, according to Finnish press reports. The company offers consulting services, search engine optimisation, Google AdWords, home pages, online stores and Facebook advertising.

Company
Adelis Equity Partners – Joel Russ (partner).
MarkkinointiAkatemia – Mikko Pulkkila (founder, CEO).

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• Topics
• Portfolio management
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• Finland
• Adelis Equity Partners
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