Oxx leads $8m round for Funnel
Growth capital investor Oxx has led an $8m equity investment in Stockholm-based advertising and marketing software provider Funnel.
Existing investors Balderton Capital, Industrifonden and Zobito have also taken part in the funding round.
Oxx drew capital from its debut fund, Oxx I, which is currently fundraising with a $160m target.
Previous funding
Industrifonden and Zobito provided a $3m seed round for Funnel in June 2013 and were joined by Balderton in a $10m series-A in 2017.
Company
Funnel was founded in 2012 and is headquartered in Stockholm. The company's software automates marketing data collection and offers visualisation and analytics tools. Its customers include e-commerce companies, media agencies, consumer brands, B2B software companies, mobile application developers and games developers. It has a second office in Boston and employs 75 people.
People
Oxx - Mikael Johnsson (general partner).
Funnel - Fredrik Skantze (CEO).
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