Nordstjernan sells PriceRunner in management buy-back

Nordstjernan had been an owner of PriceRunner since 2016, alongside Nicklas Storåkers and Karl‑Johan Persson.

Nordstjernan declined to comment on the terms of the transaction.

Previous funding
In 2001, PriceRunner attracted €4m in expansion financing from a syndicate of investors. Returning investor NewMedia Spark (Spark Ventures) led the round; other participants in the syndicate included previous investors Bonier Group and Atle Group, together with new investor TeleDanmark. It was understood that Spark Ventures held a 46% stake, the management of the company retained approximately 25% of the equity and the remaining investors held the balance, according to Unquote Data.

In 2004, Spark Ventures sold its 41% stake in PriceRunner for $33m.

In 2006, Northzone sold its stake in the company to US-based Value Click, a provider of customer acquisition services, for an undisclosed amount.

Company
Established in 1999 and headquartered in Stockholm, PriceRunner is a digital consumer service for price comparisons and product information from both online shops and brick-and-mortar stores. It offers information on products to customers in the UK, the US, France, Germany, Denmark and Sweden. PriceRunner has 130 employees with operations in Sweden, Denmark and the UK.

People
Nordstjernan – Peter Hofvenstam (CEO).
Pricerunner – Nicklas Storåkers (CEO).

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• Topics
• Exits
• Nordics
• Technology
• Sweden
• Management buy-back
• SPARK Ventures