Marlin Equity-backed Puzzel acquires U-WFM

The deal comes nearly a year after the US-based GP acquired Puzzel from Norwegian private equity firm Herkules Capital. Norwegian publication Finansavisen reported at the time that Puzzel had fetched up to NOK 1bn.

Puzzel provides cloud-based contact centre software to more than 900 customers across 40 countries. The deal allows it to expand its product offering and accelerate its expansion in the UK market.  

In December 2019, it acquired UK-based email automation and customer service software developer Logicalware. 

Puzzel CEO Børge Astrup told sister publication Mergermarket at the end of January that it was in talks with several acquisition targets.

Astrup said the company already had a UK presence but the management was keen to strengthen in the region further.

Company
Founded in 2012 and headquartered in Sheffield, U-WFM has developed a cloud-based workforce management and optimisation software that allows its customers to forecast demand, monitor adherence, and optimise their contact centre operations. It has customers across the UK, US and Australia, and, according to the company's LinkedIn page, employs 11-50 staff.

People
Puzzel – Børge Astrup (CEO).
U-WFM – Matt Hughes (CEO).
Marlin Equity Partners – Mike Wilkinson (principal).

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