Abry Partners invests in Chimney Vigor Group

Terms of the deal were not disclosed. Abry targets investments of $20-200m, according to the firm's website.

Cederquist acted as a legal adviser to the GP on the deal, which follows the merger between Stockholm-based media agency Chimney and US-based tech company OneVigor in September last year. 

The investment will help CVG to rapidly deploy and develop its technology, services and outreach. Along with a focus on organic growth, the group will also pursue M&As of companies with relevant technologies. 

CVG CEOs Henric Larsson and Magnus Sorlander said in a statement that they were now on the lookout for more top level creatives and talent to join the company. 

Company
CVG group is the result of a merger between Swedish company Chimney and the US-based OneVigor Group that took place in September 2019. The company provides advertising, social media, production and tech services to businesses, and has 13 offices in nine countries. It employs around 400 staff.  

People
Chimney Vigor Group – Henric Larsson (CEO, Chimney); Magnus Sorlander (CEO, Vigor).

Advisers
Equity – Cederquist (legal).

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