PE-backed Helgstrand Dressage bolts on Kingsland Equestrian

The deal is Helgstrand Dressage's first add-on acquisition under the GP's ownership.

CEO Andreas Helgstrand said in a statement that the company was pursuing the GP's strategy of being involved in many different activities in the equestrian industry: "This is our first big acquisition, which, along with other upcoming acquisitions, will redeem our strategy."

Waterland acquired a majority stake in Helgstrand Dressage in 2018 – the GP's first investment in Denmark after opening its office in Copenhagen in August 2017. The company generated revenues of DKK 417m (€56m) in 2018 and an operating profit of DKK 98m (€13m). It has more than 100 employees in offices in Denmark, Germany and the US. 

Company
Founded in 1999 and based in Sarpsborg, Kingsland Equestrian is a manufacturer of equestrian equipment, including men's, women's and children's wear, as well as blankets and saddle pads. According to Proff.no, the company reported revenues of NOK 32.5m (€3m) in 2019. According to its LinkedIn page, it has fewer than 50 staff. 

People
Helgstrand Dressage – Andreas Helgstrand (owner, CEO).  
Kingsland Equestrian – Marianne Kjænli Fossum (CEO); Lin E Kingsrød (founder).

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• Topics
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• Waterland Private Equity