Eurazeo Brands buys majority stake in Axel Arigato

The GP will own the company alongside its founders, Max Svärdh and Albin Johansson. The deal marks Eurazeo Brands' first investment in Europe.  

Through the deal, Eurazeo Brands will support the company's growth in Europe in particular, by investing in its digital and e-commerce capabilities, developing its retail footprint in major European cities and enhancing the brand's sustainability positioning. According to the company, its revenues have almost tripled since 2016.

In addition, Eurazeo will provide its CSR expertise and international network throughout Europe, Asia and the US to support the brand's development in key markets.

Laurent Droin, managing director of Eurazeo Brands, said it was targeting the high-end sneaker market due to the trends towards premium and casual products that it has identified globally.

Company
Founded in 2014 in Gothenburg, Sweden, Axel Arigato is a designer and retailer of sneakers and accessories. The company has an international presence, established through a multi-channel distribution strategy, including own-brand website and retail stores, and a network of online retailers and wholesalers.

People
Eurazeo Brands – Laurent Droin (managing director).
Axel Arigato – Albin Johansson, Max Svärdh (co-founders).  

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• Topics
• Expansion
• Nordics
• Consumer
• Eurazeo
• Sweden