Gro Capital invests in Danish firm Luxion

According to Danish newspaper Borsen, the GP's stake is more than 35% and the deal valued Luxion at almost DKK 1bn (€134.5m).

Henrik and Claus Wann Jensen, co-founders of Luxion, said in a statement that partnering with Gro Capital will allow the company to "double-down on product innovation and accelerate global growth" and that it was vital for them to choose a GP that "shares our passion for product innovation and can demonstrate deep know-how about operating and scaling software businesses like Luxion".

The deal is expected to close at the beginning of May 2021.

Company
Founded in 2003 and headquartered in Tustin, California, Luxion is a Danish provider of product design rendering software. Its main product, KeyShot, is used for creating visualisations and photorealistic representations of detailed 3D models, preparing materials and textures ahead of production, uploading interactive product visualisations, and 3D animations. 

The company counts Google, Microsoft, Logitech and Procter & Gamble among its customers. It has offices in Denmark and the US and employs around 50 staff.

People
Luxion – Henrik Wann Jensen, Claus Wann Jensen (co-founders).
Gro Capital – Lars Lunde (partner).

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