Northzone et al. back Mojn

The investment was led by Northzone with participation from Notion Capital and Copenhagen-based Zoar Invest, and followed the launch of Mojn's first product.

The fresh capital will be used for expanding internationally, initially in the UK, following the recent opening of the company's London office.

Northzone was an early investor in TrustPilot, Spotify, Avito and Lastminute.com.

Previous funding
Inger Rosenkilde, the owner of IMR Holding, provided Mojn with $3m in seed capital in the five-year period leading up to the series-A round.

Company
Founded in 2009 by Thomas Dahl Jensen and Carsten Hyldahl, Mojn is a software-as-a-service (SaaS) company creating customised emails to e-commerce businesses' webpage visitors in real time via a cloud solution.

The company's first product is called Performance Email Targeting and merges advertising, device mapping and marketing. Mojn's business customers include Kuoni/Apollo, SmartKids, Momondo and Hifi-Klubben.

People
Gregers Kronborg is a general partner at Northzone. Stephen Chandler is a managing partner at Notion Capital. Thomas Jensen and Carsten Hyldahl are co-founders of Mojn.

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