Northzone leads $7m round for Bloglovin

Bloglovin existing investors Lerer Ventures, White Star Capital, Betaworks and Bassett Investment Group also participated in the round alongside two angel investors.

The fresh funding will allow the firm to make new hires and grow its base of users and bloggers across areas including fashion, beauty, food and DIY. The company also plans to introduce new personalisation features to its blog platform.

Previous funding
In June 2012, Bloglovin raised $1m from New York-based start-up studio Betaworks, RRE Ventures, White Star Capital, Lerer Ventures and private investors.

Company
Founded in Stockholm in 2007, Bloglovin pulls users' favourite blogs into one platform, which allows users to discover content based on personal interests and social connections. Bloglovin currently has 16 million active users and is available on web browsers, iOS and Android. The firm moved to the US in 2013 and is now headquartered in New York.

People
Pär-Jörgen Pärson led the deal for Northzone and joined the Bloglovin board.  

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• Topics
• Nordics
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• Expansion
• Sweden
• Northzone