Northzone, Creandum in €10.9m Soundtrack Your Brand series-B

TeliaSonera joined SYB's investor group in a round that saw existing investors PlayNetwork, Creandum, Northzone, Wellington Partners, and Spotify re-up.

The fresh funding will support SYB's growth outside of Sweden, which is currently the only country in which the company's services are offered.

This is the second TeliaSonera-led investment, following the company's $115m injection into Spotify earlier this month, which valued the Swedish music streaming service at $8.53bn.

Previous funding
SYB first received VC funding in May 2014, when Wellington Partners led an investment in the Stockholm-based business.

Company
Founded in late 2013, Soundtrack Your Brand is a Swedish company which offers two services called Spotify Business and Spotify Enterprise, allowing retailers and other businesses to control and stream Spotify music on their premises.

Headquartered in Stockholm, SYB currently employs a staff of 32.

People
Henriette Wendt is head of corporate development at TeliaSonera. Ola Sars is the founder and CEO of SYB.

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• Topics
• Nordics
• Support services
• Expansion
• Creandum
• Northzone
• Wellington Partners
• Sweden