Verdane acquires Aggregate Media portfolio

The transaction marks the fourth acquisition by Verdane from Aggregate since 2006.

The investor plans on developing its new e-commerce portfolio through geographical expansion and improving the operational and sales sides of the businesses.

Companies
The portfolio of 10 e-commerce businesses acquired by Verdane comprises Cool Company, a provider of administrative services for self-employed contractors; Upplevelseakuten, a retailer of gift vouchers; online food delivery service God Smak; furniture and interior design company Confident Living; Performiq, a sport-focused recruitment agency; Marinaman, a retailer of boating accessories and clothing; lighting retailer Lysman; WatchItLive, a provider of package deals for sport and leisure trips; Protecty, a provider of protective workwear, tools and equipment; and Bemz, a provider of custom-designed covers for Ikea furniture.

The portfolio had a combined turnover of approximately SEK 200m (€22m) in 2013.

People
Patrik Rosén is the CEO of Aggregate. Staffan Mörndal is a partner at Verdane.

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