Hoxton and DFJ Esprit invest £3m in Campanja

Angel investors Ram Shriram – a founding investor and board member of Google – and David Axmark, co-founder of MySQL, also participated in the investment round.

The fresh capital will be used for developing the platform, hiring staff in Palo Alto and Stockholm, and for the start-up's international expansion with the opening of new offices in London and New York. DFJ is aiming to assist with the US expansion by leveraging its local links.

Founded by Hussein Kanji and Rob Kniaz, London-based VC firm Hoxton Ventures held a first close for its maiden fund on $40m in December last year. Current investments include Tizaro and Llustre.

Company
Founded in Stockholm in 2010 by Marcus Anzengruber and Berner Setterwall, Campanja uses big data and real-time bidding solutions to improve search engine marketing results. The platform allows customers to optimise advertising spend in real-time, adjusting for location, time and seasonality.

The Stockholm-headquartered start-up recently opened an office in Palo Alto, and clients include customers in the US, Europe and the Middle East. Campanja has 44 employees and forecasts revenue growth of around 300% in 2014.

People
Rob Kniaz, founding partner at Hoxton Ventures, led the deal. Scott Sage is a partner at DFJ Esprit. Marcus Anzengruber is the CEO of Campanja.

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• Nordics
• Expansion
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• Sweden
• DFJ Esprit