Ratos-backed Bisnode acquires Vendemore Nordic

Bisnode acquired 51% of the shares in Vendemore in September 2011. Bisnode has now acquired the remaining 49% of the shares. Vendemore's services will be fully integrated with Bisnode's marketing and business information offering.

The acquisition gives Bisnode's customers access to conducting targeted marketing online.

Ratos considered a flotation of Bisnode in 2007, though plans were scrapped as the offering was not fully subscribed. In 2008, Ratos completed a refinancing of Bisnode, which provided the owners with a cash payment of approximately SEK 865m.

In 2008 the firm bolted on German online search services company Wer liefert was? (WLW) from Seat Pagine Gialle for a total consideration of SEK 411m.

In 2012, Bisnode divested marketing solutions firm Baby DM Scandinavia as part of a programme to streamline its business and focus on its core offering. Bisnode acquired Grufman Reje, an analytics company specialising in trade and industry analysis, earlier this month.

Company
Based in Solna, Sweden, Vendemore Nordic is an online marketing company with a focus on maximising sales for business-to-business companies. The service enables companies to monitor visitors to their sites or target specially adapted offers via online marketing.

Vendemore had annual sales of around SEK 22m and 30 employees in 2013. The company serves more than 450 customers in 14 countries.

People
Susanna Campbell is the CEO of Ratos. Björn-Erik Karlsson is Bisnode's regional director in the Nordic region.

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• Nordics
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• Ratos Holding