Nordic Capital buys Unisport

The Unisport brand will operate alongside Sportmaster, which operates physical and online shops across the Nordic region.

Nordic Capital's newest acquisition was made through the €4.3bn Nordic Capital Fund VII, which closed in 2008. The GP told unquote" the transaction had been sourced as part of a structured process.

Unisport is understood to have seen expansion into Sweden, Finland, Norway and the Netherlands in recent years. The GP hopes the new company's offering will complement Sportmaster's online shop, which was launched in 2013.

Sportmaster made efforts to boost its online presence in the football goods last year, with the acquisition of Fodboldexperten.dk.

Company
Copenhagen-based Unisport is an online retailer of football apparel, including shirts, boots and balls.

Founded in 1995, the company today employs 80 people and had a net profit of DKK 5.5m from revenues of DKK 28m in 2013, according to publicly available information.

People
Michael Haaning is a partner at Nordic Capital and chairman of the Sportmaster board. Filip Domagala is CEO of Unisport.

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• Topics
• Nordics
• Consumer
• Expansion
• Denmark
• Nordic Capital
• Acquisition finance