Sentica-backed MediaPex acquires Suomen Telecenter

The value of the deal has not been disclosed. Suomen Telecenter and MediaPex will continue to operate independently and under their own names. The combined group creates a major Finnish telemarketing player and the firm plans to improve and expand its service offering.

Sentica acquired MediaPex in March 2010 through a proprietary deal. A debt package provided by Sampo Bank supported the buyout. The investor's growth strategy was to seek add-on acquisitions that would broaden the company's service offering and customer base.

Debt
Additional leverage supported the add-on.

Company
Suomen Telecenter Oy was founded in 2003 and focuses on marketing for telecom operators. The company employs approximately 250 people in offices based in Tampere, Suonenjoki and Hämeenlinna. The target net sales for the current year is over €10m.

MediaPex Oy offers marketing services to magazine publishers, pay-TV operators and insurance companies. The company employs 600 people at almost 30 offices across Finland and has a net sales target of €13m in 2011.

People
Johan Wentzel, Lasse Grönlund and Antti Keränen worked on the deal for Sentica Partners. Wentzel is chairman of the group's board of directors.

Advisers
Equity - Deloitte (Financial due diligence); Merilampi (Legal).

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• Topics
• Nordics
• Media
• Expansion
• Finland
• Deloitte
• Acquisition finance