
Northzone and GP Bullhound invest SEK 30m in Matsmart
GP Bullhound and Nordic venture investor Northzone have invested SEK 30m in Swedish e-commerce company Matsmart, alongside previous backers Edastra.
The fresh capital will support further growth for Matsmart, both in Sweden and internationally. Matsmart's revenues have grown from SEK 3m in 2014 to a projected SEK 50m this year.
Northzone and GP Bullhound's investment round brings the total raised by Matsmart to SEK 35m, having raised a SEK 5m seed round from Edastra in October.
Company
Founded in 2012, Matsmart is an online seller of surplus grocery stock based in Skogås. The company sells products that would otherwise go to waste at a discount.
People
Northzone principal Jessica Nilsson led the deal for the VC. Karl Andersson is the CEO of Matsmart.
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