Seed Capital injects DKK 10m into GoMore

The equity injection follows GoMore's launch in Sweden and Norway – the funding will be used to fuel expansion and marketing in these countries.

Co-investment was provided by Jesper Buch, the founder of take-away website Just-Eat.com; the business floated on the London Stock Exchange in April with a £1.5bn market cap.

GoMore CEO Matias Møl Dalsgaard told unquote" the deal will allow the company to launch and market itself in Scandinavia, as well as help develop the concepts already in place in Denmark. The top priority of the company is to establish itself firmly in Scandinavia, though there is a good possibility of expansion into the rest of Europe in the future, Dalsgaard said.

Company
Copenhagen-based GoMore was founded in 2005 by Matias Møl Dalsgaard and Søren Riis, and has since become Denmark's most visible website for car-sharing with more than 145,000 users.

The company also provides car-sharing software for businesses and enables people to rent cars from private owners.

GoMore charges users a service charge based on the profit that users of the site and mobile app earn from sharing or renting out their car. The business also sells annual licences for their business car-sharing product.

People
Niels Vejrup Carlsen is an investment director at Seed Capital and represented the firm on the deal. Following the transaction, he will join the GoMore board.

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