Ardian purchases minority in T2O

T2O acquired Italian online advertising business Webperformance in May 2015 and opened an office in Houston in 2016. Following the deal, the company aims to strength its presence in southern Europe via strategic acquisitions, according to a statement.

Company
Founded in 2004, T2O is based in Madrid and has offices in Barcelona, Milan, Trento, Mexico City and Houston. The business designs and manages marketing and communication strategies and currently employs 200 people.

The company's client base includes several Spanish travel-focused businesses, such as Barceló Hotel Group, Bahia Principe and Palladium, as well as financial institutions, including Aegon, Axa Insurance and Unicredit.

People
Ardian – Bertrand Schapiro (senior investment manager); Geoffroy de La Grandière (director).
T2O – Oscar Alonso (co-founder, CEO); Tomás Hernández (co-founder, chief investment officer).

Advisers
Equity – EY (financial due diligence, legal).
Company – Marimon (legal).

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• Topics
• Expansion
• Southern Europe
• Media
• Spain
• Ardian (formerly Axa PE)