Ardian invests in Seri Jakala

The investment was made by Ardian Growth through a club deal alongside Mediobanca's Equity Partners Investment Club and several Italian entrepreneurs' family holdings.

The GP deployed capital from its Ardian Growth Fund II, which held a final close on €230m in April, surpassing its €200m target. The fund provides equity tickets in the €5-25m range to digital businesses with a turnover of €5-100m.

Ardian Growth will assist Seri Jakala's management team in this new expansion phase and will support the extension of the group's digital offer, while strengthening its presence across Europe and its penetration into new markets, the firm said in a statement.

Company
Founded in 2000 and headquartered in Milan, Jakala merged with Seri Group in 2014 and was rebranded Seri Jakala. The company is an outsourced marketing provider and specialises in analytics, big data and customer insight. It generated revenues of €200m in 2017, 40% of which came from outside Italy.

Seri Jakala has a portfolio of around 400 clients including Carrefour, Tesco, Vodafone and Intesa Sanpaolo, and employs 500 staff.

People
Ardian Growth – Laurent Foata (head); Bertrand Schapiro (senior investment manager).
Seri Jakala – Matteo de Brabant (founder).

Advisers
Equity – Giovannelli & Associati (legal).

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• Topics
• Expansion
• Southern Europe
• Media
• Ardian (formerly Axa PE)
• Italy
• Mediobanca