Inveready leads €1.4m round for SamyRoad

Sabadell Venture Capital, the VC division of Banco Sabadell, also took part in the investment.

SamyRoad will use the fresh capital to bolster its international expansion in Latin America – primarily in Argentina and Brazil – and in Europe, starting with France.

Previous funding
SamyRoad raised €3m from Barcelona-based VC firm Caixa Capital Risc in 2014. Several private investors, including the Bulgari family and business angels such as Jesús Olmos, also took part.

In addition, the company received funds from the state-backed Centre for the Development of Industrial Technology, a programme that supports the technological development and innovation of Spanish companies.

Company
Founded in 2013 and headquartered in Madrid, SamyRoad is a  marketplace that connects digital creators with brands to identify influencers and produce advertising campaigns on social networks. The company operates within 26 markets and 12 different industries, including food, beverages, banking, entertainment, fashion, automotive, technology and travel. It has offices in Madrid, New York, Lisbon and Mexico.

People
Inveready – Carlos Conti (general partner). 
SamyRoad – Patricia Ratia (co-founder, financial director).

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• Topics
• Expansion
• Southern Europe
• Media
• Inveready First Capital
• Spain
• Venture