Italian venture capital house P101 has invested €1.5m in big data specialist Wonderflow.
The GP deployed capital from its Programma 102 fund, which was launched with a €120m target, held a first close on €65m in May and has raised €75m so far.
Founded in 2014 by Italian entrepreneurs Riccardo Osti, Giovanni Gaglione and Michele Ruini, Wonderflow is a provider of consumer feedback analysis to help companies develop their marketing strategy.
Wonderflow's customer base includes Philips, Samsung, Tomtom, Uber, Reckitt Benckiser, Beiersdorf, DHL, Kantar, AT Kearney, TUI and Estée Lauder. Wonderflow is headquartered in Amsterdam, has an office in Trento, Italy, and employs 60 staff.
P101 – Giuseppe Donvito (partner).
Wonderflow – Riccardo Osti (co-founder, CEO)
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Fund complements PAI's existing large-cap strategy with the aim of targeting mid-sized companies across Europe
Fund invests in European digital platforms and marketplaces, targeting pre-seed and seed rounds
Management team is led by Chris Shaw who was appointed as chief executive in September 2017