Invitalia Ventures, Primomiglio lead €3m round for Brandon

Invitalia deployed capital from its Italia Venture I fund, which closed on €87m in October 2017.

Sella Ventures (the VC arm of Banca Sella), e-commerce specialist Sinergenis, logistics expert Ecilog and private investor Fabio Cannavale (via his investment holding Vulcano) also took part in the funding round.

Following the deal, Invitalia Ventures CEO Sergio Buonanno and Primomiglio CEO Antonio Concolino will join the company's board to support the management in this new phase of growth.

Brandon intends to use the fresh capital to further develop its technology platform, consolidate its market position and scale up its team.

According to a statement, the company expects to raise a new funding round from international investors in the coming months.

Company
Founded in 2012, Brandon provides software, big data and analytic tools to help fashion, sport and beauty retailers build their online marketplace and increase their visibility across target segments. The company is headquartered in Milan with an additional office in Naples. It generated revenues of €4.7m in the first half of 2018.

People
Invitalia Ventures – Sergio Buonanno (CEO).
Primomiglio – Antonio Concolino (CEO).
Brandon Group – Paola Marzario (founder).

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• Topics
• Expansion
• Southern Europe
• Technology
• Venture
• Italy