CDP, StarTip, Vertis in €5m round for Buzzoole

The company intends to use the fresh capital to launch and further develop its new tool, Discovery – a platform dedicated to helping companies manage successful in-house media campaigns.

Previous funding
Italian startup incubator 56Cube invested €180,000 in Buzzoole in November 2013. Subsequently, the business raised a funding round from tech company Expert System and R301 Capital in July 2015, and in January 2017 received an injection of $830,000 from R301 and Impulse VC (a venture platform controlled by Russian entrepreneur Roman Abramovich).

Vertis, via its Vertis Venture 2 Scaleup fund, and StarTip led a €7.8m funding round for Buzzoole in December 2018. Previous backers R301 and Impulse VC also took part in the round, alongside new investors Brahma, Panda Partecipazioni and ScaleIT Ventures.

More recently, Vertis Venture, Tamburi Investment Partners' StarTip and Digital Magics invested €2m in Buzzoole alongside the company's founders, Fabrizio Perrone and Gennaro Varrialein October 2019.

Company
Established in 2013 and headquartered in Naples, Buzzoole is an influencer marketing specialist that uses AI, data, audience analytics and natural language analysis to find the most suitable social media influencers for a brand. The company employs 70 people, has offices in Naples, Rome, Milan, London and New York, and expects to generate revenues of around €8m in 2019.

People
CDP Venture Capital – Francesca Ottier (partner).
Buzzoole – Fabrizio Perrone (co-founder, CEO).

Advisers
Equity – MJH Alma (legal); HiLex (legal).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• Southern Europe
• Venture
• Italy
• Vertis