
Fig leads $2m round for Live Better With
UK venture capital firm Fig has led a $2m seed funding round for Live Better With, an e-commerce business specialising in products for cancer patients.
Downing Ventures, Forward Partners and the London Co Investment Fund also took part in the round, alongside a number of angel investors.
The fresh capital will be deployed to support the company's international expansion plans.
Company
Founded in 2015 and dual-headquartered in London and New York, Live Better With is an e-commerce platform for cancer patients. It sells non-medical products designed to help people cope with the physical effects of cancer and cancer treatment, as well as tailored food products, supplements, treatment planning products and other goods. The business has recently partnered with UK cancer charity Marie Curie.
People
Fig - James King (founder).
Forward Partners – Nic Brisbourne (founding partner).
Downing Ventures – Matt Penneycard (head of Downing Ventures).
Live Better With – Tamara Rajah (founder and CEO).
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