Primary Capital's Maru acquires Usurv

The deal will see Usurv rebranded to Maru/Usurv and marks the third add-on acquisition by Maru since the GP provided a £45m growth capital injection in February 2016, having acquired eDigitalResearch and North American VCR&C in the past year.

Usurv's founders Guy Potter and Martin Bysh will remain with the company's management team to oversee the integration and continued development within the Maru group, according to a company statement.

In 2016, Maru generated revenues of $50m and employed a staff of 400, according to the company.

Company
Headquartered in Kent, Usurv is a technology-driven provider of market research.

The company focuses on technology for gathering consumer feedback.

People
Maru Group – Ged Parton (CEO).

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