Octopus leads £5m funding round for Elvie

The company will use the financial support to expand its business in an additional 25 countries across the Americas, Europe and Asia-Pacific regions. The company also seeks to launch the commercialisation of its second device before the end of 2017.

Previous funding
The company received ​£2.4m of seed funding in December 2013 and a further £1.2m in May 2014 from government grants.

Company
Headquartered in London and founded in 2013 by Tania Boler and Alex Asseily, Elvie is a technology device startup focusing on pelvic floor exercises for women. Elvie operates in 59 countries and generated £1m in revenue from direct sales in 2016.

People
Elvie – Tania Boler (CEO).
Octopus Ventures – Simon King (investment manager).
AllBright – Anna Jones (co-founder).

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